Pop-up makeup shop prepares management students for the real world

Mar 26, 2024 | Campus News, Headlines, Life

Makeup lovers can find a bargain this week at a Nudestix pop-up shop on campus.

Students from the cosmetic management diploma program partnered with the Canadian beauty brand, the Longo Faculty of Business, and the Longo Centre for Entrepreneurship to hold the cosmetics sale.

Nudestix display

Nudestix display Photo credit: Liana Naccarato

The shop is running until March 28, allowing students and faculty to shop around at a discount and try out some products and enjoy exclusive promotions.

The pop-up allowed the cosmetic students to get retail and business experience. Minahal Kaleem, a cosmetic management student, was responsible for being a cashier, doing inventory, and setting up and taking down products.

“It helps us learn about what it’s going to be like in a retail environment when we graduate, and we work in a store like Sephora or Shoppers Drug Mart,” Kaleem said.

Alessia Capone, another student, emphasized that customers can expect a lot of good vibes. “I feel like positivity is more important to have, like that energy, that feel good energy to come in,” Capone said.

Like Kaleem, she mentioned that this experience helps her prepare for the real world. “Talking with customers, having that communication and that connection with them.”

Nudestix makeup station

Nudestix makeup station Photo credit: Liana Naccarato

She invites people who may not know much about makeup to come to the event. “We’re obviously gonna give them a rundown of what they can buy and what they’re more comfortable,” Capone said.

One of Capone‘s favourite things about Nudestix is that they are a vegan makeup brand.

According to Nudestix, they claim to ensure all of their products are paraben-free, gluten-free, cruelty-free with vegan options. Plus, their tin packaging includes a built-in mirror, creating reusable packaging that offers an eco-friendly option.

Other students worked as makeup consultants.

Fourth-year student Amina said before coming to Humber, she only knew the basics of makeup, but has now advanced her skills. “I learned so much about applying makeup and how to do it and how you can make it a business… Humber really helped me a lot,” said Amina.