Humber College launched a new eight-week micro-credential course about social media management focused on esports.
The course will show students how to run an Esports-related social media campaign. It will teach students about proper voice and tonality, and the main differences between running a social media account for other industries and esports.
Esports Canada Chief Marketing Officer Kendryx Linscott said she will share her experiences to help students learn what they must know.
This micro-credential will help those looking to get their foot in the door, in eSports predominantly through looking for social media opportunities.
Kendryx Linscott, who helped plan out the main topics and lessons the course will teach to students who register. Photo credit: Humber College
It’s supposed to arm the students with the ability to discern what a social media campaign looks like in esports, how accounts and eSports operate differently than, say, traditional sports or other industries,” Linscott said.
“I’m using my experience having worked with numerous social media accounts, or having run numerous social media accounts, and really taking the knowledge that’s out there, showing my experience and skills as an educator and putting them all together to really arm the students with what they need,” she said.
Linscott said it gives students a chance to use their interest in Esports at Humber, to get more involved in the industry.
“It provides opportunities for those who are interested in Esports at Humber, to kind of dip their toes in and get an understanding of how they can apply and develop their skills to be able to work in the eSports industry,” Linscott said.
The decision was made to make the course a micro-credential so students interested in esports can pursue a new learning experience, without committing to a full-time program.
Larisa Duravetz, associate dean of Continuous Professional, said micro-credentials are currently popular.
“Micro-credentials are so popular right now, we are always looking for opportunities to develop new ones,” Duravetz said. “We already have a social media certificate program, so we thought this would be a really great pathway for students who might want to finish the certificate and then specialize.”
Larisa Duravetz worked alongside Bernard Mafei and Kendryx Linscott to help make a micro-credential course become a reality. Photo credit: Humber College
The team that created this micro-credential hopes to establish a full-fledged esports certificate program in the future.
Humber College Esports Senior Administrator Bernard Mafei said making an esports certificate program is the ultimate goal.
“That is the ultimate goal, if we provide a variety of micro-credentials, those micro-credentials themselves could serve as the foundations of courses, and then those courses could come together to form a certificate,” Mafei said.
“I think there’s a lot of creative things that we can do with these courses,” he said.
Bernard Mafei, who helped to promote interest in creating a micro-credential for Humber Esports. Photo credit: LinkedIn
He said he’s very proud of the progress made so far and is excited about the new ideas that can be made possible from this new micro-credential.
“Humber has never had an educational pathway for esports before, but I believe there’s always been a goal to make it a part of academics at Humber that people could pursue and learn more about and then turn into a career,” Mafei said. “I think this is the first step towards that. It’s cool that we got here in such a short time.
“I’m excited to see what other things come out now,” he said.