Humber College revealed Bring It campaign’s new mural at the Lakeshore campus after partnering with local Toronto artist Ben Johnston, who put the finishing touches on the mural on Thursday morning, April 14.
The Bring It campaign is the new recruitment plan designed by Humber College to encourage prospective students to come to Humber.
The campaign invites students to bring their authentic selves, talents and creativity to the college to learn the skills and gain the experience necessary for their success.
Humber College president Ann Marie Vaughan said the campaign speaks to the total experience at Humber.
Artist Ben Johnston putting the finishing touches on the Bring It mural. Photo credit: Fernando Bossoes
“What we are saying is for students to bring their uniqueness, their talents, their passion, what makes them, them. And we will provide them with the best learning and student experience that you can find,” she told Humber News.
The decision of partnering with Johnston is related to how his artwork matches the Bring It campaign.
“I think that Ben’s approach to artistic design, which is very strong both on typography and dimensional designs that he does, is really reflective of uniqueness and being transformative,” Vaughan said. “And his artwork is a really great reminder of what Humber provides, and it is a really good symbol of what we are trying to bring forward in this campaign.”
President Ann Marie Vaughan and artist Ben Johnston talking. Photo credit: Fernando Bossoes
Johnston is well-known for his bold text-based murals and innovative creations. His portfolio includes collaboration with major brands and organizations and his work can be found in more than 10 locations around the world.
“I think the Bring It message, you want to create something bold and vibrant to go alongside that. That was what we ended up putting together and I think it fits well,” Johnston told Humber News.
Khaezel Espiritu, an Advertising and Marketing Communications student at Humber, said the mural and the campaign are reminders of the vibrant and diverse community of Humber College.
“You can bring who you are, you don’t have to pretend or fit into a certain box. I think it is very welcoming and embraces what makes you unique,” Espiritu said.
Student Khaezel Espiritu, artist Ben Johnston and Humber President Ann Marie Vaughan at the unveiling of a new art mural. Photo credit: Fernando Bossoes
The mural is located at Humber College Lakeshore campus at the northeast corner of Kipling Avenue and Lake Shore Blvd. West.
For more information about the Bring It campaign, visit https://bringit.humber.ca.