Samantha Singh and Natalia Vega
A social media campaign all about the dangers of the drug fentanyl created by AdCentre students launched on Tuesday at Humber College’s Lakeshore campus in Toronto.
The Ontario Association of Police Chiefs presented the provincial wide campaign – called Face the Fentanyl – in collaboration with Humber’s AdCentre students and community members.
Fentanyl is an addictive synthetic opioid that is fatal when added to drugs such as cocaine and causes overdoses or death.
According to Health Canada, two milligrams of pure fentanyl (comparable to a few grains of salt) is lethal for a typical adult.
“If I were to come in this room two years ago and said ‘fentanyl’ you’d all look at me and say ‘What is fentanyl?’” said Toronto Police Chief Mark Saunders.
“Here we are right now able to have the discussion, everyone in the room has a full understanding of fentanyl and the affects it’s having within our communities.”
The goals of the campaign are to stop users from taking drugs and to create awareness for those who will continue to use drugs of naloxone.
Naloxone is a short-term opioid that is used to reverse the effects of a suspected opioid overdose. If used in the appropriate timing.
The campaign launched its website www.facethefentanyl.ca lists resources on where users can get naloxone, other information on fentanyl and stories of people who have overdosed.
The public is encouraged to help raise awareness by following @facethefentanyl on Twitter and Facebook, as well as the hashtag #faecthefentanyl.
The creative team behind the #FaceTheFentanyl campaign & their moving work. @OACPOfficial https://t.co/AnHSARJw0t pic.twitter.com/LDBlSj7jWY
— Humber College (@humbercollege) March 22, 2016
RCMP is a proud supporter of the @oacpofficial #FaceTheFentanyl
campaign. @FaceTheFentanyl Get the facts at https://t.co/dLd7lWUlmC ^JT— RCMP, Ontario (@RCMPONT) March 22, 2016
Sherrie Dolks, whose daughter Tina died of #Fentanyl overdose, says she never wants anyone else to go through this #FaceTheFentanyl
— Humber College (@humbercollege) March 22, 2016
Amazing work by @HumberAdCentre students featured at this morning’s #FaceTheFentanyl media conf 10 am @humbercollege pic.twitter.com/vFYWn5hEsM
— The OACP (@OACPOfficial) March 22, 2016