Kanye West is slated to release his seventh studio album today.
After So Help Me God, Swish and Waves; West had finalized an album title and official track list on Feb. 10. The album is titled The Life of Pablo.
West has been very active on Twitter leading up to the release of T.L.O.P. The rapper has been involved in many twitter rants causing controversy and trending topics.
Recently, West caused a quite a stir on social media after tweeting “BILL COSBY INNOCENT!!!!!!!!!!”. Cosby is being charged with sexual assault and has been accused of assault by more than 50 women.
“I only ever go to Kanye’s account when people are freaking out over something so he knows his brand.” – Paige Williams, music blogger
Brian Josephs, writer for VICE, told Humber News he is well aware of the effect of West’s twitter antics can have on his fanbase.
“Like every other Kanye West fan, I was pretty shocked. I mean he did reference it in Facts but you wouldn’t actually think he’d go out on his limb and say Bill Cosby is innocent in all caps,” said Josephs, who is based in New York.
“Kanye West has been pretty erratical over the past couple months so it’s not all that surprising but hearing it see it come from a figure like Kanye West, it’s not a good feeling for a lot of fans.”
BILL COSBY INNOCENT !!!!!!!!!!
— KANYE WEST (@kanyewest) February 9, 2016
Lisa McLachlan, program coordinator of advanced public relations at Humber College doesn’t think these tweets will hurt West’s career.
“Kanye’s personal brand is to create near continuous controversy. He always pushes the envelope in everything he says and does,” said McLachlan.
“He is a contrarian who challenges just about everyone and everything. His brand demands that he feed the controversy through social media so that he remains the main attraction on Twitter.”
On the other hand, all the attention is on West at a prime time when his album is about to release.
Paige Williams, the music blogger behind PaigeBackstage, is excited to see if the album is going to live up to the hype after all the media excitement.