Breast Cancer Awareness Month gets colourful in Toronto with ManiCURES

Oct 1, 2015 | News

Jalisa Massiah and Matthew Pariselli

October is being recognized as Breast Cancer Awareness Month and this year’s efforts are hitting it right on the nail.

Susan Drodge, director of corporate and community partnerships and donor services with the Canadian Cancer Society, said this year is about encouraging women to be proactive.

“We know screening for breast cancer is one of the things women can do to protect their health and when detected early, we know that breast cancer outcomes are much more positive,” Drodge said.

She also emphasized the role men can play in the fight against breast cancer. As part of the ManiCURES campaign, women – and especially men – are urged to paint their nails pink as a sign of their support.

“Because people are painting their nails pink, it’s very visual,” Drodge said. “We’re asking men to take part in the campaign to encourage conversation.”

The Ten Spot, a nation-wide salon chain, has partnered with the Canadian Cancer Society to support ManiCURE. They will donate $1 from every manicure to cancer research and support services.

Breast Cancer Awareness Month features a main event in late October whereby Toronto police spice up their blue and black uniforms with pink nails.